From Destination Canada
Canadian Tourism Data Collective
Discover the Canadian Tourism Data Collective, an award-winning, centralized, secure national platform that serves as a two-way street for accessing and sharing reliable and timely tourism data across and beyond the sector. A collaboration between founding partners Destination Canada (DC), Statistics Canada (STC) and the Department of Innovation, Science and Economic Development (ISED), the Data Collective encourages data-driven decision making for communities, governments, and industry by making it easy to access quality data and actionable insights in one location, eliminating the need to consult multiple data sources.
TourismScapes
Explore the data with TourismScapes, an interactive map that visualizes the scale and geographic distribution of Canada’s tourism sector and provides market profiles for thousands of municipalities (over 5000 communities across Canada), delivering place-based insights from coast to coast to coast.
International Symposium
This document shares the ideas that came out of the presentations and conversations at the symposium, along with emerging themes that concern us all as a sector.
Regenerative Framework
What is a regenerative approach to tourism? Learn about what it is, why we believe in it and how to go about it.
Destination Development Strategy
The Destination Development Strategy is designed to solidify Canada’s global reputation as a progressive, innovative leader in destination development.
Social Return on Investment (SROI)
Discover a holistic approach to capture and assess the multi-dimensional and interconnected impacts of tourism activities on various stakeholders, environments and communities.
Destination Canada Showcases the Value of Tourism At the Federation of Canadian Municipalities Annual Conference
Hosted in Calgary, Alberta, from June 6 – 9, 2024, the FCM’s annual conference was a beacon of hope and inspiration. Over 3,100 delegates, from sprawling urban centers to quaint rural towns, gathered to share their visions and strategies for a future where tourism and community development go hand in hand.
From Industry Leaders
Municipal Growth Framework
Discover the Federation of Canadian Municipalities (FCM)'s case for a Municipal Growth Framework, advocating for a new national strategy to empower municipalities in fostering sustainable growth, economic resilience, and community well-being.
Small and Rural Communities Climate Action Guidebook
Strategies to overcome climate-related challenges and reduce GHG emissions in small communities.
Exploring the Emerging Role of the Place Making and Marketing Organization
Learn from City Destinations Alliance how Destination Marketing Organizations (DMOs) can leverage their most compelling qualities and assets to attract investment, growth, and new residents and visitors.
Travel & Tourism Development Index 2021
Read the World Economic Forum's Travel & Tourism Development Index (TTDI) 2021. This can work as a benchmarking resource by providing insights to build a more inclusive, sustainable and resilient sector.