Fogo Island Newfoundland Labrador

This platform is a place to share, discover and learn about all things Destination Development.

Peggy's Cove, Nova Scotia

You will find case studies, thought provoking pieces, trends and analytics. At Destination Canada our aspiration is that Tourism generates wealth and wellbeing for all of Canada and enriches the lives of our guests. We believe that Canada can be home to world class constellations of thriving destinations aligned with high value traveller demand and the aspirations of highly engaged communities.

Communities come in all shapes and sizes representing all that Canada is and has to offer. We acknowledge the importance of the land, which we each call home. We do this to reaffirm our commitment and responsibility in improving relationships between nations and to improving our own understanding of local Indigenous peoples and their cultures. From coast to coast to coast, we acknowledge the territory of the Inuit, Métis and First Nations people who have called this place home for generations beyond measure.

We hope that you find value on the information provided and that you join us on this journey.



International Symposium

International Symposium

This document shares the ideas that came out of the presentations and conversations at the symposium, along with emerging themes that concern us all as a sector. 

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Regenerative Framework

Regenerative Framework

What is a regenerative approach to tourism? Learn about what it is, why we believe in it and how to go about it. 

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Destination Development Strategy

Destination Development Strategy

The Destination Development Strategy is designed to solidify Canada’s global reputation as a progressive, innovative leader in destination development.

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Best Practices

Learn about destinations and businesses that have implemented destination development and regenerative approach models, principles and concepts.

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Metis Crossing

Tourism Corridor Strategy Program

Destination Canada’s Tourism Corridor Strategy Program contributes to a more resilient tourism industry through accelerated destination development of multiple corridors across Canada.

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A person raising their arm, standing on a cliff overlooking the ocean at sunset.