You will find case studies, thought provoking pieces, trends and analytics. At Destination Canada our aspiration is that Tourism generates wealth and wellbeing for all of Canada and enriches the lives of our guests. We believe that Canada can be home to world class constellations of thriving destinations aligned with high value traveller demand and the aspirations of highly engaged communities.

Communities come in all shapes and sizes representing all that Canada is and has to offer. We acknowledge the importance of the land, which we each call home. We do this to reaffirm our commitment and responsibility in improving relationships between nations and to improving our own understanding of local Indigenous peoples and their cultures. From coast to coast to coast, we acknowledge the territory of the Inuit, Métis and First Nations people who have called this place home for generations beyond measure.

We hope that you find value on the information provided and that you join us on this journey.