Tourism Corridor Strategy Program
Launched in 2024, the Tourism Corridor Strategy Program (TCSP) builds on Destination Canada's commitment to transformative tourism development. The program evolved from recognizing the potential to connect tourism assets, experiences, and communities across different regions of Canada. Initial pilot corridors in 2023 demonstrated the program's effectiveness in creating collaborative, sustainable tourism strategies to advance destination development.
| View all 2024-25 Corridors | View all 2023 Corridors |
Our Goals
- Accelerate destination development across Canada
- Create resilient and sustainable tourism experiences
- Support economic growth in rural communities
- Position Canada among the top 7 global tourism destinations by 2030
- Foster collaboration between tourism stakeholders
- Develop strategic tourism corridors that showcase Canada's diverse landscapes and cultures
Supporting Canadian Tourism
The TCSP is driving significant tourism development by:
- Creating new economic opportunities in rural and Indigenous communities
- Developing unique, authentic travel experiences
- Attracting domestic and international visitors
- Supporting sustainable and regenerative tourism practices
- Enhancing Canada's global tourism competitiveness
Key Partners
- Provincial and territorial tourism organizations
- Indigenous tourism associations
- Destination management organizations (regional and community)
- Local communities and businesses
- Government agencies
- Regional economic development organizations
- Parks Canada
- Trans Canada Trail
Our Role
While the Corridors are partner-led, Destination Canada provides support throughout the planning process. We partner to provide strategic planning and facilitation services, conduct in-depth research and data analysis, and help with stakeholder engagement. We also provide knowledge and guidance on investment attraction strategies and assist with the implementation of the Corridor development plans. Finally, we showcase these unique Canadian experiences to domestic and international audiences by using our expertise to market and promote the Corridors.
Through these efforts, we can ensure the Tourism Corridor Strategy Program aligns with its broader mission of enhancing Canada's tourism sector and positioning the country as a top global tourism destination.
Explore all TCSP projects:
| 2024-25 Corridors | 2023 Corridors |
If you have any questions, please contact Erica or Jennifer for further details.
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Eastern Region
Ontario, Quebec, Nova Scotia, Newfoundland and Labrador, New Brunswick and Prince Edward Island
Erica D'Souza
Senior Director, Destination Development
Western and Northern Region
British Columbia, Alberta, Saskatchewan, Manitoba, Yukon, Northwest Territories and Nunavut
Jennifer Horsnell
Senior Director, Destination Development