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From Destination Canada

Canadian Tourism Data Collective

Discover the Canadian Tourism Data Collective, an award-winning, centralized, secure national platform that serves as a two-way street for accessing and sharing reliable and timely tourism data across and beyond the sector. A collaboration between founding partners Destination Canada (DC), Statistics Canada (STC) and the Department of Innovation, Science and Economic Development (ISED), the Data Collective encourages data-driven decision making for communities, governments, and industry by making it easy to access quality data and actionable insights in one location, eliminating the need to consult multiple data sources.

Discover the Data Collective

Canadian Tourism Data Collective

TourismScapes

Explore the data with TourismScapes, an interactive map that visualizes the scale and geographic distribution of Canada’s tourism sector and provides market profiles for thousands of municipalities (over 5000 communities across Canada), delivering place-based insights from coast to coast to coast.

Explore TourismScapes

TourismScapes

Regenerative Framework

What is a regenerative approach to tourism? Learn about what it is, why we believe in it and how to go about it.

Download the framework

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Destination Dialogue 2023 | Summary Report

On November 29, 2023, the Destination Development Team hosted a free, online event for rural destination development professionals to inspire, inform, and strengthen their work through learning and discussions tailored to their unique needs. Read the summary report to learn about it.

Download the report

Destination Dialogue 2023 | Summary Report
 

From Industry Leaders

Small and Rural Communities Climate Action Guidebook

Strategies to overcome climate-related challenges and reduce GHG emissions in small communities.

PCP

Download the Guidebook

 

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Exploring the Emerging Role of the Place Making and Marketing Organization

Learn from City Destinations Alliance how Destination Marketing Organizations (DMOs) can leverage their most compelling qualities and assets to attract investment, growth, and new residents and visitors.

View the report from City Destinations Alliance

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Travel & Tourism Development Index 2021

Read the World Economic Forum's Travel & Tourism Development Index (TTDI) 2021. This can work as a benchmarking resource by providing insights to build a more inclusive, sustainable and resilient sector.

View the index from World Economic Forum

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