Joanne is the Executive Director of Ontario's Southwest (OSW) Regional Tourism Organization, a position she has held since 2021. Joanne's time with OSW began eight years prior when she served as the Manager of Tourism Development, where she worked closely with tourism operators and other industry experts to identify the needs and opportunities for tourism growth and development across the region. Her employment background also includes municipal roles in Economic Development and Tourism, as well as continued entrepreneurial ventures as the owner and operator of an equestrian facility. In 2020, she introduced two equestrian experiences for visitors, one of which was hosted through the Airbnb Experiences platform.
Joanne's academic credentials include a designation in Economic Development, an MBA, and an Honours degree specializing in tourism. Joanne is inspired and energized by the people who are turning their passions into experiences for guests, making Ontario’s Southwest such an amazing place to live, work, play, and visit.