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Field to Fork: Saskatchewan Manitoba Agritourism Corridor

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Tourism Corridor Strategy Program

Field to Fork: Saskatchewan Manitoba Agritourism Corridor

Overview

“Offering farm-to-table dining and sustainable farming experiences in the breadbasket of the world.”

The Field to Fork: Saskatchewan Manitoba Agritourism Corridor unites cities, farming towns, Indigenous communities and rural producers with travellers looking to make genuine connections through bookable agritourism experiences.

The Corridor includes communities and operators within 100 km of Highways 1, 11 and 16 (Moose Jaw–Richer, Saskatoon–Regina, Russell–Portage la Prairie).

Corridor approach

The Tourism Corridor Strategy Program (TCSP) helps communities, provinces and territories plan and grow resilient, inclusive and regenerative tourism economies from coast to coast to coast. In support of the Strategy, the goal for the Tourism Corridors is to bring people, places and industries together to strengthen local wellbeing and accelerate sustainable destination development. 

 

Field to Fork corridor objectives

Guided by community leadership and local context, each Corridor defines objectives that reflect regional priorities while building on the shared goals of the Tourism Corridor Strategy Program.

  • Rural tourism: Build operator capacity to boost agritourism income for farms and small businesses in rural communities.

  • Inclusive food and cultural tourism: Highlight Indigenous, French-Canadian, and diverse culinary traditions through authentic food experiences.

  • Digital access and booking: Develop tools to help visitors easily find, book, and support agritourism experiences.

  • Investment in agritourism: Connect investors with export-ready projects to scale agritourism across the corridor.

Key attractions and experiences

Participating partners

  • Travel Manitoba
  • Tourism Saskatchewan
  • Indigenous Tourism Association of Canada
  • Indigenous Tourism Manitoba
  • Culinary Tourism Alliance
  • Local economic development organizations (e.g. Economic Development Winnipeg, Brandon Tourism and others)
  • Provincial agriculture ministries
  • Regional agricultural associations

     

Climate resilience planning

Around the world, climate is already influencing how, where and when people travel. As part of the overall Field to Fork strategy, Destination Canada and partners have developed a Strategic Climate Resilience Roadmap for the corridor.
 

This work is about helping communities and partners:

  • Think about future conditions when planning tourism projects and infrastructure
  • Support businesses as they adjust experiences and operations in response to changing conditions and climate related events
  • Focus investment on projects and assets that are designed to be viable and resilient over the long term

Climate resilience planning is an ongoing piece of the corridor strategy and will continue to evolve with community input and new data. Communities, operators or investors who want to learn more about this work can contact Destination Canada for further information or support.
 

Investment opportunity in the corridor

The Field to Fork Corridor presents significant potential for tourism growth and investment, backed by strong agricultural sectors in Manitoba and Saskatchewan and a rapidly expanding global agritourism market.

Potential investment opportunities in this corridor include:

Agritourism development

  • Create new farm-based attractions and culinary trails
  • Develop and expand farmstay accommodations
     

Rural infrastructure

  • Upgrade roads, signage, and visitor facilities
  • Improve digital access to support rural tourism
     

Food and agri-education

  • Develop tours of food processing and agriculture sites.
  • Launch programs focused on food systems and sustainable farming.
     
See all Investment Opportunities

Get involved

To learn more about this Corridor, including partnerships, investment opportunities, community engagement initiatives and volunteer opportunities, please contact us:

Jennifer Horsnell
Senior Director, Destination Development
horsnell.jennifer@destinationcanada.com 

Heather Blouin
Industry Development Consultant
Tourism Saskatchewan
heather.blouin@tourismsask.com 
306-787-2825

Samantha Dawson
Specialist, Destination Management
Travel Manitoba
sadawson@travelmanitoba.com  
204-296-9735

Resources and downloads

Strategy: Field to Fork: Saskatchewan Manitoba Agritourism Corridor Summary

 

Insights:  Access the Tourism Data Collective for national and regional insights, including market profiles, current tourism assets and capacity, and forecasting.  

 

Investment Readiness:  Find a project to invest in , or download tools to help your region attract and manage investment.

 

Destination Development Toolkits: Practical guides for communities building their first tourism plan.