Tourism Corridor Strategy Program
Building Connected Journeys Across Canada
Tourism corridors bring people, places and industries together to strengthen local wellbeing and accelerate sustainable destination development.
Through the Tourism Corridor Strategy Program (TCSP), Destination Canada helps communities, provinces and territories plan and grow resilient, inclusive and regenerative tourism economies from coast to coast to coast.
Building Connected Journeys Across Canada
Tourism corridors bring people, places and industries together to strengthen local wellbeing and accelerate sustainable destination development.
Through the Tourism Corridor Strategy Program (TCSP), Destination Canada helps communities, provinces and territories plan and grow resilient, inclusive and regenerative tourism economies from coast to coast to coast.
Explore the Corridors
Rooted in Destination Canada’s pillars of Prosperity, Place and Partnership, the TCSP helps communities co-create strategies that:
- Strengthen local collaboration
- Empower Indigenous and community-led development
- Inspire authentic, sustainable travel experiences
Program Goals
While each Corridor is community-led and sets objectives based on local needs, these program goals provide a shared framework of best practices and intended outcomes to help every Corridor plan, deliver, and sustain long-term impact.
- Indigenous-led and inclusive tourism development: Support Indigenous leadership and ownership, and grow inclusive opportunities for diverse communities.
- Authentic, transformational experiences: Develop and connect experiences that are rooted in local food, land, culture and history, so that visitors can explore each corridor through meaningful, multi stop journeys.
- Access and wayfinding: Improve how people move through and understand each corridor by enhancing transportation options, visitor infrastructure, wayfinding and digital information.
- Community and workforce: Build skills, readiness and coordination among operators, workers, communities and partners so they can plan, deliver and sustain corridor development over time.
- Investment and economy: Position corridors to attract values aligned investment, support new and expanded businesses and strengthen local and regional economies.
- Environmental stewardship: Apply regenerative and climate informed practices to support healthy ecosystems, honour cultural and natural assets and remain viable for the long term.
- Data and learning: Use shared data, reporting and evaluation to understand performance, refine strategies and demonstrate benefits for communities, partners and investors.
Program Goals
While each Corridor is community-led and sets objectives based on local needs, these program goals provide a shared framework of best practices and intended outcomes to help every Corridor plan, deliver, and sustain long-term impact.
- Indigenous-led and inclusive tourism development: Support Indigenous leadership and ownership, and grow inclusive opportunities for diverse communities.
- Authentic, transformational experiences: Develop and connect experiences that are rooted in local food, land, culture and history, so that visitors can explore each corridor through meaningful, multi stop journeys.
- Access and wayfinding: Improve how people move through and understand each corridor by enhancing transportation options, visitor infrastructure, wayfinding and digital information.
- Community and workforce: Build skills, readiness and coordination among operators, workers, communities and partners so they can plan, deliver and sustain corridor development over time.
- Investment and economy: Position corridors to attract values aligned investment, support new and expanded businesses and strengthen local and regional economies.
- Environmental stewardship: Apply regenerative and climate informed practices to support healthy ecosystems, honour cultural and natural assets and remain viable for the long term.
- Data and learning: Use shared data, reporting and evaluation to understand performance, refine strategies and demonstrate benefits for communities, partners and investors.
Community Benefits
Tourism success is more than visitor counts; the real outcomes are the effects it has on life for residents, businesses and the greater environment. Using Destination Canada’s Wealth & Wellbeing Index, communities can track progress across 6 pillars, including:
- Economic Resilience: Job growth, new tourism businesses, extended seasons.
- Community Wellbeing: Resident sentiment, pride, and participation.
- Cultural & Environmental Vitality: Protection of ecosystems and heritage.
Explore the Tourism Data Collective
Tip:
To better understand what benefits your community would like to see actualized through tourism development, start by creating a Community Tourism Plan using our Destination Development Toolkits.
How Were the Tourism Corridors Developed?
Corridor strategies are co-created through a multi-phase process:
1. Research and Analysis:
Identify assets, gaps, and opportunities.
2. Community Engagement:
Convene partners and Indigenous leaders.
3. Co-Creation of Plans:
Strategy, Implementation, and Investment Plans built collaboratively.
4. Alignment and Governance:
Define corridor boundaries and decision processes.
5. Implementation and Investment:
Activate development led by shared priorities.
Key Partners
The Corridor Framework
Cluster logic, rooted in proven global models, guides the corridor development strategies. When similar or complementary businesses operate in close proximity, they naturally build shared momentum, attracting talent, services, investment and visitors.
Geographically connected
Thematically aligned
Multi-community and cross-sector
Supported by shared governance
Focused on sustainable infrastructure and workforce growth
Global Case Studies
Explore how corridor models are thriving around the world:
Links
Tourism Corridor Strategy Program Links
Insights: Access the Tourism Data Collective for national and regional insights, including market profiles, current tourism assets and capacity, and forecasting.
Investment Readiness: Find a project to invest in , or download tools to help your region attract and manage investment.
Destination Development Toolkits: Practical guides for communities building their first tourism plan.
Links
Tourism Corridor Strategy Program Links
Insights: Access the Tourism Data Collective for national and regional insights, including market profiles, current tourism assets and capacity, and forecasting.
Investment Readiness: Find a project to invest in , or download tools to help your region attract and manage investment.
Destination Development Toolkits: Practical guides for communities building their first tourism plan.
Contact Us
Western and Northern Region
British Columbia, Alberta, Saskatchewan, Manitoba, Yukon, Northwest Territories and Nunavut
Erica D'Souza
Senior Director, Destination Development
Eastern Region
Ontario, Quebec, Nova Scotia, Newfoundland and Labrador, New Brunswick and Prince Edward Island
Jennifer Horsnell
Senior Director, Destination Development