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Tourism Corridor Strategy Program

 

 

Launched in 2024, the Tourism Corridor Strategy Program (TCSP) builds on Destination Canada's commitment to transformative tourism development. The program evolved from recognizing the potential to connect tourism assets, experiences, and communities across different regions of Canada. Initial pilot corridors in 2023 demonstrated the program's effectiveness in creating collaborative, sustainable tourism strategies to advance destination development.

DC-YK-Whitehorse

Our goals

  • Accelerate destination development across Canada
  • Create resilient and sustainable tourism experiences
  • Support economic growth in rural communities
  • Position Canada among the top 7 global tourism destinations by 2030
  • Foster collaboration between tourism stakeholders
  • Develop strategic tourism corridors that showcase Canada's diverse landscapes and cultures
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Supporting Canadian tourism

  • The TCSP is driving significant tourism development by:
  • Creating new economic opportunities in rural and Indigenous communities
  • Developing unique, authentic travel experiences
  • Attracting domestic and international visitors
  • Supporting sustainable and regenerative tourism practices
  • Enhancing Canada's global tourism competitiveness
river in grasslands

Key partners

  • Provincial and territorial tourism organizations
  • Indigenous tourism associations
  • Destination management organizations (regional and community)
  • Local communities and businesses
  • Government agencies
  • Regional economic development organizations
  • Parks Canada
  • Trans Canada Trail
Lake Louise

Our role

While the Corridors are partner-led, Destination Canada provides support throughout the planning process. We partner to provide strategic planning and facilitation services, conduct in-depth research and data analysis, and help with stakeholder engagement. We also provide knowledge and guidance on investment attraction strategies and assist with the implementation of the Corridor development plans. Finally, we showcase these unique Canadian experiences to domestic and international audiences by using our expertise to market and promote the Corridors.

Through these efforts, we can ensure the Tourism Corridor Strategy Program aligns with its broader mission of enhancing Canada's tourism sector and positioning the country as a top global tourism destination.

Explore all TCSP projects

 

Resources

If you're curious to learn more, check out the additional resources available on the Tourism Corridor Strategy Program. 

Here you will find a detailed program overview, FAQs, timeline and link to the submission form.

Contact us

If you have any questions, please contact Erica or Jennifer for further details.
Eastern Region

Ontario, Quebec, Nova Scotia, Newfoundland and Labrador, New Brunswick and Prince Edward Island

 

Erica D'Souza

Senior Director, Destination Development

dsouza.erica@destinationcanada.com

416-428-6658

Western and Northern Region

British Columbia, Alberta, Saskatchewan, Manitoba, Yukon, Northwest Territories and Nunavut

 

Jennifer Horsnell

Senior Director, Destination Development

horsnell.jennifer@destinationcanada.com

250-717-6732