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Investment hub

Investment hub

The $178 billion tourism opportunity

Canada’s tourism sector is entering its next phase of growth. With strong demand already established, the opportunity now lies in expanding supply to unlock up to $178 billion in annual tourism revenue by 2030. Explore the data, competitive advantages and investment opportunities shaping the future of tourism in Canada.

Canada’s investment edge

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Understand the structural advantages, economic resilience and policy support that position Canada as a compelling destination for long-term tourism investment and sustainable growth.

Connected. Stable. Scalable.

More market insights

Global access. Sustained demand.

Powered by the Data Collective
Sources: Statistics Canada: Table 36-10-0230-02 Tourism demand in Canada, current prices1,2. Destination Canada, Tourism Economics 2025 Forecast3. Transport Canada, IATA4.

Total Tourism Spend
$B

in 2024. That's over $350 million every day1.

International Tourism Spend
$B

in 2024 Canada’s 2nd-largest service export2.

Tourism Outlook
$M

by 2030 with a forecast CAGR of 5.9% in 20263.

Air Connectivity

international airports serving 175 + international destinations4.

Explore investment opportunities

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Access detailed tourism investment opportunities from partners across Canada. Each profile includes a project summary, market considerations and contact details, providing investors with clarity, context and a direct path to engagement.

Connect with our team

For any questions related to tourism investment priorities and pathways to engagement, connect with Destination Canada’s Destination Development team.

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For a comprehensive overview of Canada’s tourism sector, including market performance, growth drivers and investment fundamental, download the Sector Profile.

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