Better Practices

Social entrepreneurs leverage their creativity to fill market gaps, respond to societal needs and/or take action on government deficiencies. Tourism Social Entrepreneurs (TSEs) are change agents in their communities, providing education about responsible business practices, advocating for local interests, operating accountably and supporting local procurement.

Reflecting on the site’s history, offerings and partnerships, it is easy to see how the Shipyards has become a destination model that other cities are looking to replicate.

Located in Canada’s most easterly province Newfoundland and Labrador, the Gros Morne Region has gained a reputation of a majestic and stunning landscape steeped in local history and storytelling.

In the heart of Canada's southernmost region lies Ontario’s Southwest, a destination with a rich agricultural heritage, stunning lakeshores, and a thriving brewery scene. Microbreweries are rapidly emerging not just as a destination feature, but as a cultural expression and as community connectors. With more than 40 breweries operating in the region, each one tells a unique story – one of craftsmanship, innovation, and now, increasingly, sustainability.

O:se Kenhionhata:tie (Willow River), now known as the Grand River, is situated on the Haldimand Tract, the land promised to the Six Nations of the Grand River (Six Nations) in the Haldimand Treaty of 1784. This land belongs to the Onöndowága’ (Seneca), the Gayogohono (Cayuga), the Onyota’a:ka (Oneida), Kanyen’kehaka (Mohawk), Onöñda’gega (Onondaga), and the Skaru:reh (Tuscarora) Nations.

Intentional destination development is years in the making. The Forks in Winnipeg with its rich Indigenous history is a site that has come full circle as a meeting place for all. Learn how this location in the heart of Winnipeg Manitoba has developed over the years to offer space and amenities that improve the wealth and wellbeing for all.

In 2019, the Tourism Association of Vancouver Island was struggling to see the way forward. CEO, Anthony Everett shares their new focus and how they reinvented themselves, as a social enterprise, based on four pillars of social responsibility and how they measure success by social well-being.

CEO Junita Marois, shares the vision of Métis Crossing and its path to developing a destination based on regenerative approach to tourism and community.

Early adopters of the evolution into destination development and stewardship, the Thompson Okanagan Tourism Association has evolved their focus from the traditional Destination Marketing Organization into a Destination Management organization. CEO, Ellen Walker Matthews recounts their journey and shares details on some of their innovative programs they offer to their stakeholders.

Learn about Vancouver International Airport’s holistic business approach, ensuring greater connection and mutual benefit between their corporation, the Musqueam Nation, natural environment, and their community.