Resources
Destination Canada reports
Destination Canada attends FCM 2025 Annual Conference
Destination Canada’s sharing of the value of tourism including tools and resources was well received during the Federation of Canadian Municipalities (FCM) Annual Conference 2025, held in Ottawa, ON, from May 29 to June 1.
Destination Dialogues 2024: Key Learnings and Takeaways
Series of webinars and online workshops designed to empower rural destination development professionals by inspiring and equipping them with innovative strategies.
Social Return on Investment (SROI)
A holistic approach to assessing the multi-dimensional and interconnected impacts of tourism activities on various stakeholders, environments and communities.
Destination Dialogues 2023: Summary report
This summary report is informed by the webinar and workshop participants that attended Destination Dialogues.
Destination Development key publications
Destination Development Strategy
Destination Development Toolkits
Regenerative Framework
Destination Canada Tourism Data
Canadian Tourism Data Collective (CTDC)
Discover the Canadian Tourism Data Collective, an award-winning, centralized, secure national platform that serves as a two-way street for accessing and sharing reliable and timely tourism data across and beyond the sector.
Destination Canada Tourism Data
Canadian Tourism Data Collective (CTDC)
Discover the Canadian Tourism Data Collective, an award-winning, centralized, secure national platform that serves as a two-way street for accessing and sharing reliable and timely tourism data across and beyond the sector.
TourismScapes
Explore the data with TourismScapes, an interactive map that visualizes the scale and geographic distribution of Canada’s tourism sector and provides market profiles for thousands of municipalities (over 5000 communities across Canada)
TourismScapes
Explore the data with TourismScapes, an interactive map that visualizes the scale and geographic distribution of Canada’s tourism sector and provides market profiles for thousands of municipalities (over 5000 communities across Canada)
From Industry Leaders
Municipal Growth Framework
Discover the Federation of Canadian Municipalities (FCM)'s case for a Municipal Growth Framework, advocating for a new national strategy to empower municipalities in fostering sustainable growth, economic resilience, and community well-being.
Small and Rural Communities Climate Action Guidebook
Strategies to overcome climate-related challenges and reduce GHG emissions in small communities.
Exploring the Emerging Role of the Place Making and Marketing Organization
Learn from City Destinations Alliance how Destination Marketing Organizations (DMOs) can leverage their most compelling qualities and assets to attract investment, growth, and new residents and visitors.
Travel & Tourism Development Index 2024
Read the World Economic Forum's Travel & Tourism Development Index (TTDI) 2021. This can work as a benchmarking resource by providing insights to build a more inclusive, sustainable and resilient sector.