Tourism Investment Attraction Training
Tourism Investment Attraction Training
Build the skills to attract investment and advance tourism development.
Canada has built strong tourism demand, but our tourism experiences, infrastructure and capacity need to keep pace. Attracting investment is essential to expanding tourism opportunities, strengthening destinations and supporting long-term economic growth.
Destination Canada invites tourism and economic development partners to join its virtual Tourism Investment Attraction Training sessions this December. The sessions will help you identify investment opportunities, develop investment-ready projects and engage investors with confidence.
Registration is now open.
What to expect?
The training sessions include five modules focussed on the essential elements of tourism investment attraction. Participants will explore how to identify and position opportunities, organize investment attraction efforts, and develop effective strategies.
Module 1: Understanding Tourism Investment
Module 2: Introduction to Investment-ready Projects
Module 3: Elements of Tourism Investment Promotion
Module 4: Tourism sub-sector and source market opportunity identification
Module 5: Investor targeting and outreach methods
Who should attend?
This training is designed for:
- Tourism organizations
- Economic development organizations
- Indigenous tourism organizations
- Municipalities
- Organisations involved in tourism development and investment attraction
Dates and registration
Choose from two virtual training sessions in December 2026. Each session takes place over two days, with three hours of training each day.
Day 1: Modules 1–3
Day 2: Modules 4–5
Both sessions cover the same content, so participants only need to register for one session.
Build the skills to attract investment and advance tourism development.
Canada has built strong tourism demand, but our tourism experiences, infrastructure and capacity need to keep pace. Attracting investment is essential to expanding tourism opportunities, strengthening destinations and supporting long-term economic growth.
Destination Canada invites tourism and economic development partners to join its virtual Tourism Investment Attraction Training sessions this December. The sessions will help you identify investment opportunities, develop investment-ready projects and engage investors with confidence.
Registration is now open.
What to expect?
The training sessions include five modules focussed on the essential elements of tourism investment attraction. Participants will explore how to identify and position opportunities, organize investment attraction efforts, and develop effective strategies.
Module 1: Understanding Tourism Investment
Module 2: Introduction to Investment-ready Projects
Module 3: Elements of Tourism Investment Promotion
Module 4: Tourism sub-sector and source market opportunity identification
Module 5: Investor targeting and outreach methods
Who should attend?
This training is designed for:
- Tourism organizations
- Economic development organizations
- Indigenous tourism organizations
- Municipalities
- Organisations involved in tourism development and investment attraction
Dates and registration
Choose from two virtual training sessions in December 2026. Each session takes place over two days, with three hours of training each day.
Day 1: Modules 1–3
Day 2: Modules 4–5
Both sessions cover the same content, so participants only need to register for one session.
Session 1: English
December 3–4, 2026
Part 1: December 3, 2026
Part 2: December 4, 2026
Time:
8 am–11 am PT
10am-1pm ET
Session 2: English
December 9–10, 2026
Part 1: December 9, 2026
Part 2: December 10, 2026
Time:
8 am–11 am PT
10am-1pm ET
Additional sessions in English and French will be offered in 2027.
Additional sessions in English and French will be offered in 2027.
Meet the Trainers
Joy Priya Somasundaram
Principal and Head of Consulting, FT Locations
Joy Priya Somasundaram has more than a decade of experience advising national and sub-national governments, international development banks and funders, tourism authorities and place marketing organizations across North America, Europe, Southeast Asia and the Caribbean.
Specializing in tourism investment strategy and attraction, Joy works with destinations to identify investment opportunities, define target investor audiences, develop compelling investment propositions and implement investor engagement strategies.
Rory McRobbie
Tourism Investment Attraction Resources
The Tourism Investment Attraction Guide provides actionable tools, real-world examples, and step-by-step guidance to help communities:
- Learn how tourism investment can support economic development, community priorities and long-term visitor economy growth
- Prep by assessing investment readiness, gathering key information and developing a strong investment attraction package
- Fund by understanding financing options and preparing opportunities for funding, feasibility and investment conversations
Whether a community is just beginning to explore tourism investment or is preparing to bring an opportunity to market, the guide provides a practical pathway to help move from idea to investment.
Tourism Investment Attraction Guide
Designed for rural, remote and northern Canadian communities, the Tourism Investment Attraction Guide provides practical guidance to help communities identify tourism investment opportunities, strengthen their investment readiness, and prepare for conversations with funders, developers and investors
