Why Canada
A globally competitive investment climate
From strong demand fundamentals to coordinated federal and provincial support, Canada offers a competitive environment for tourism investment. Explore the advantages shaping Canada’s tourism ecosystem and the foundations supporting sustained returns.
A globally competitive investment climate
From strong demand fundamentals to coordinated federal and provincial support, Canada offers a competitive environment for tourism investment. Explore the advantages shaping Canada’s tourism ecosystem and the foundations supporting sustained returns.
Canada’s integrated tourism ecosystem
Canada’s tourism ecosystem combines coordinated leadership, public investment and community support to enable sustainable growth and long-term capital investment.
200+
organizations
with the mandate to support and develop the tourism sector
$1B
national investment
aligned across 30+ tourism partners
1 in 10
workers
in the Canadian workforce are from tourism industries.
77%
tourism growth support
3 out of 4 Canadians support tourism growth, 1.6 points above the global average.
24
UNESCO World Heritage Sites
48
National Parks
1,200+
Provincial Parks
Government support and investment enablement
Federal Tourism Growth Strategy (Canada 365) positions tourism as a priority economic sector, with Canada’s
tourism investment environment supported by a layered federal–provincial system.
Destination Canada leads international market development, demand generation, and sector intelligence, while provincial, territorial, and destination marketing organisations independently invest in market activation and product development. Together, these efforts support long-term market access, investor confidence, and combined global tourism marketing approaching CAD 1 billion annually.
CAD 60 million over three years (2024-2026) has been dedicated to attracting major international conventions, conferences, and events, supporting demand generation and conversion under the International Convention Attraction Program (ICAP). In 2026, the Government of Canada extended ICAF, committing an additional $15 million over three years.
Community Futures Development Corporations (CFDCs) are a nationwide network of federally funded, locally delivered economic development organizations that support small businesses in rural and regional communities. They help grow visitor demand in emerging regions across the province by providing capital and support for new and enhanced tourism products, experiences, accommodations, and events.
CAD 25 million + committed to Indigenous tourism development between 2022-2026, including the Indigenous Tourism Fund, supporting partnership-based and place-led growth.
Business Development Bank of Canada (BDC) provides dedicated financing support to the tourism sector, with proven capacity for large-scale intervention (CAD 3.7 billion deployed, 2020-2022).
Federal infrastructure programmes, including the Investing in Canada Infrastructure Program (CAD 180 billion), fund targeted improvements in transport connectivity, community infrastructure, workforce housing, and enabling assets that support tourism growth and destination competitiveness.
Explore investment opportunities
Access detailed tourism investment opportunities from partners across Canada. Each profile includes a project summary, market considerations and contact details, providing investors with clarity, context and a direct path to engagement.
Explore investment opportunities
Access detailed tourism investment opportunities from partners across Canada. Each profile includes a project summary, market considerations and contact details, providing investors with clarity, context and a direct path to engagement.
Connect with our team
For any questions related to tourism investment priorities and pathways to engagement, connect with Destination Canada’s Destination Development team.
For a comprehensive overview of Canada’s tourism sector, including market performance, growth drivers and investment fundamental, download the Sector Profile.