Iconic Tower & Adventure Park
Investment Overview
Iconic Tower & Adventure Park represents a first-of-its-kind landmark attraction opportunity in the Kamloops market. The project combines a signature observation tower with an integrated adventure park to capture drive-market traffic, group travel, sport tourism and repeat visitation. Tourism Kamloops is seeking an experienced developer and/or operator to advance the project from validated concept through design development and delivery. The project aligns with municipal economic development priorities supporting streamlined pathways for landmark tourism projects.
Kamloops hosts more than 100 multi-day sporting tournaments annually as Canada’s Tournament Capital, generating consistent visitation but limited off-field experiences for athletes, families, and spectators. Independent third-party feasibility analysis confirms a market gap for new large-scale attractions that extend length of stay and increase visitor spend outside of scheduled sporting events. The Iconic Tower & Adventure Park is positioned to fill this gap by delivering an all-ages experience with strong visual identity and repeat-visit potential.
Two proposed sites on privately owned land have been identified, providing flexibility in location, configuration, and phasing. Tourism Kamloops is positioned to act as a concierge for qualified partners, supporting efficient navigation of approvals and coordination across municipal departments.
Investment Overview
Iconic Tower & Adventure Park represents a first-of-its-kind landmark attraction opportunity in the Kamloops market. The project combines a signature observation tower with an integrated adventure park to capture drive-market traffic, group travel, sport tourism and repeat visitation. Tourism Kamloops is seeking an experienced developer and/or operator to advance the project from validated concept through design development and delivery. The project aligns with municipal economic development priorities supporting streamlined pathways for landmark tourism projects.
Kamloops hosts more than 100 multi-day sporting tournaments annually as Canada’s Tournament Capital, generating consistent visitation but limited off-field experiences for athletes, families, and spectators. Independent third-party feasibility analysis confirms a market gap for new large-scale attractions that extend length of stay and increase visitor spend outside of scheduled sporting events. The Iconic Tower & Adventure Park is positioned to fill this gap by delivering an all-ages experience with strong visual identity and repeat-visit potential.
Two proposed sites on privately owned land have been identified, providing flexibility in location, configuration, and phasing. Tourism Kamloops is positioned to act as a concierge for qualified partners, supporting efficient navigation of approvals and coordination across municipal departments.
Investment Opportunities
Tourism Kamloops is seeking a developer and/or operator to advance the project from validated concept into design and delivery.
Preliminary development scale, capital requirements, and return potential have been assessed through third-party feasibility analysis. Indicative investment ranges, operating assumptions, and potential return scenarios are available to qualified partners through the confidential Investor Lookbook and follow-up discussions with Tourism Kamloops.
Investment Opportunities
Tourism Kamloops is seeking a developer and/or operator to advance the project from validated concept into design and delivery.
Preliminary development scale, capital requirements, and return potential have been assessed through third-party feasibility analysis. Indicative investment ranges, operating assumptions, and potential return scenarios are available to qualified partners through the confidential Investor Lookbook and follow-up discussions with Tourism Kamloops.
About Kamloops, British Columbia, Canada
The first thing you’ll notice when you pull into Kamloops is the big open skies and golden grasslands that surround our scenic city. These vast landscapes, dotted by ponderosa pines and sagebrush, are carved by ancient lava flows and the rushing Thompson River. Nestled in the scenic Thompson-Okanagan, Kamloops is a quickly growing city that offers a unique blend of urban and outdoor living. For investors, Kamloops offers a rare balance of accessibility, scale, and visibility in a market that remains underdeveloped relative to its demand fundamentals.
About Kamloops, British Columbia, Canada
The first thing you’ll notice when you pull into Kamloops is the big open skies and golden grasslands that surround our scenic city. These vast landscapes, dotted by ponderosa pines and sagebrush, are carved by ancient lava flows and the rushing Thompson River. Nestled in the scenic Thompson-Okanagan, Kamloops is a quickly growing city that offers a unique blend of urban and outdoor living. For investors, Kamloops offers a rare balance of accessibility, scale, and visibility in a market that remains underdeveloped relative to its demand fundamentals.
Contact Information
Calls to Action
An Investor Lookbook developed by Tourism Kamloops, including market demand validation, preliminary capital costs, operating projections, and high-level proformas is available upon request.
Site-specific development information for two identified land parcels, including access, servicing, visibility, and development potential, are available upon request. Site visits can be facilitated through Tourism Kamloops.
Tourism Kamloops
Website: https://www.tourismkamloops.com/