About Us
Destination Development Knowledge Hub
The Destination Development Knowledge Hub is an online platform powered by Destination Canada as a place to learn and share resources about all aspects of destination development.
It’s all here—tourism innovation, tourism economics, community involvement, Indigenous partnerships, seasonality and dispersion, plus a regenerative approach.
Explore case studies, expert insights, industry reports, toolkits, thought provoking articles, directories of destination development consultants and certifications, and more.
Whether you are a destination development professional, academic researcher, policy maker, travel professional, destination steward or simply an enthusiast, we built this hub for you.
Tourism is the heartbeat of Canada, fueling local economies, creating jobs and celebrating our rich cultural tapestry. It empowers communities from coast to coast to coast. Destination Canada is mandated with supporting a vibrant and profitable tourism sector, both now and in the future—and destination development is key that journey.
Now, as we build a more sustainable tourism industry that works for people, place and planet, Destination Canada’s role is evolving from destination marketer to destination steward. Stewardship requires a new lens on our sector. In the future, tourism in Canada must strive to contribute net benefits to the country – economically, socioculturally and environmentally.
Destination development can bring these benefits to life, as we seek to offer authentic, unique experiences in Canada that meet the expectations of travellers and the marketplace.
Through the Destination Development Knowledge Hub, we hope to support, empower and inspire anyone considering destination development across Canada.
Working together, we can enhance knowledge sharing, spark new collaborations—and develop a regenerative approach to tourism so that our communities can all thrive.