Destination Dialogues is a series of webinars and online workshops designed to empower rural destination development professionals with innovative, practical strategies. Since its launch, the series has supported communities across Canada in strengthening their tourism offerings and building resilience through destination development. 

Following a successful inaugural event in November 2023, a second session was held in September 2024 with a continued focus on supporting rural communities in developing exceptional visitor experiences. A third event took place in October 2025, further expanding the series’ reach and impact. 

Purpose

Destination Dialogues was created to advance three key objectives:

• Empowerment: Providing actionable strategies to help communities create tourism experiences that support resilience and sustainable growth.
• Relevance: Addressing the evolving needs of rural destinations by promoting regenerative tourism approaches.
• Engagement: Increasing access to destination development knowledge through virtual events and extending impact through the Destination Canada Knowledge Hub.

Explore the reports and case studies below to discover insights and key takeaways from past Destination Dialogues events.

Delivered in collaboration with the Indigenous Tourism Association of Canada (ITAC), the 2025 Destination Dialogues session focused on Indigenous tourism and featured presentations from Indigenous experience hosts across Canada.

The session explored how destinations, businesses, and community leaders—particularly in rural, remote, northern, and Indigenous communities—can transform local knowledge, culture, and creativity into regenerative tourism experiences.

Participants explored critical early-stage considerations, including:

• What makes a tourism experience idea viable and compelling?
• How can destinations design experiences that benefit both visitors and the community?
• What does it mean to be export-ready, and how can businesses get there?
• Who are the partners and supports that can help bring an idea to life?

Following the webinar, participants joined a two-hour interactive workshop led by Tansi Tourism Solutions. Through additional presentations, case studies, and breakout discussions, the workshop provided deeper insights into developing unique tourism experiences and community-specific solutions, while creating space for peer connection and knowledge sharing.